Real Campaigns, Real Results

Audio Intel Case Studies

See how real radio promoters, playlist curators, and PR agencies use Audio Intel to transform chaotic research into organised contact intelligence.

Case Study 1House / ElectronicNational Radio Push

BBC Radio 1 Campaign: Electronic Artist Launch

sadact (Electronic Producer)
4 weeks
Before

The Chaos Before Audio Intel

  • 3 different Excel files with contact info
  • 15+ hours researching BBC Radio 1 presenter preferences
  • Missing submission guidelines for most contacts
  • No validation - sending to outdated emails
  • Manual compilation of pitch requirements per show
After Audio Intel

The Audio Intel Transformation

14 hours
Time Saved
47
Contacts
100%
Success
  • Enriched 47 BBC contacts in 15 minutes
  • Validated all email addresses automatically
  • Retrieved submission guidelines for all shows
  • Identified optimal pitch timing per presenter
  • Discovered 12 new relevant contacts via platform search

The Numbers

Research Time
15 hours
15 minutes
98% reduction
Contact Quality
60% valid
100% validated
40% improvement
Campaign Confidence
Low
High
Game changer

Example Enriched Contacts

Greg James
BBC Radio 1 · Breakfast Show
6:30-10am
Pop, Electronic
Danny Howard
BBC Radio 1 · Dance
Friday 7-9pm
House, Techno
Pete Tong
BBC Radio 1 · Essential Selection
Friday 8-10pm
Dance, Electronic

Audio Intel provides: Submission guidelines, pitch timing, genre preferences, contact history, response rates, and current activity status for every contact.

"

I was spending entire weekends researching BBC Radio 1 contacts. Audio Intel gave me back my weekends and delivered better data than I could manually compile.

Chris Schofield
Radio Promoter / Producer (sadact)
Case Study 2House / DancePlaylist Targeting

Spotify Editorial: House Music Playlist Push

Underground House Producer
6 weeks
Before

The Spotify Submission Maze

  • No clear contact information for editorial teams
  • Generic submission forms with low response rates
  • Missing information on playlist submission windows
  • No data on curator preferences or submission history
  • 10+ hours researching optimal submission strategies
After Audio Intel

Targeted Editorial Intelligence

12 hours
Time Saved
34
Contacts
100%
Success
  • Identified 34 relevant playlist curators and contacts
  • Retrieved submission timing requirements (4-week lead)
  • Discovered genre-specific curator preferences
  • Found alternative submission routes beyond Spotify for Artists
  • Compiled submission guidelines for 12 major playlists

The Numbers

Research Time
10 hours
20 minutes
97% reduction
Playlist Targets
8 generic
34 specific
325% increase
Submission Strategy
Hope & pray
Data-driven
Confidence boost

Example Enriched Contacts

Spotify Editorial
Spotify · New Music Friday UK
4-week lead
All genres
Mint Playlist
Spotify · Dance Hits
Tuesday updates
Dance, House
Hot Hits UK
Spotify · Pop Focus
Friday refresh
Pop, Dance-Pop

Audio Intel provides: Submission guidelines, pitch timing, genre preferences, contact history, response rates, and current activity status for every contact.

"

Spotify editorial was a black box. Audio Intel gave me the intelligence to submit strategically, not desperately.

Chris Schofield
Electronic Music Promoter
Case Study 3Multi-Genre AgencyFull Campaign Management

Multi-Platform Campaign: 200+ Contact Database

Liberty Music PR (Agency)
Ongoing
Before

Agency-Scale Contact Chaos

  • 200+ contacts across radio, press, and playlisting
  • Multiple artists with different genre requirements
  • 20+ hours per week on contact research and validation
  • Team coordination nightmare with shared spreadsheets
  • No centralised intelligence or submission tracking
After Audio Intel

Centralised Intelligence Platform

18 hours/week
Time Saved
237
Contacts
95%
Success
  • Enriched 237 cross-platform contacts (radio, press, playlisting)
  • Validated and cleaned entire contact database
  • Genre-tagged all contacts for artist-specific filtering
  • Retrieved submission guidelines for 180+ contacts
  • Created exportable databases for team collaboration

The Numbers

Weekly Research
20 hours
2 hours
90% reduction
Contact Database
60% accurate
95% validated
35% improvement
Team Efficiency
Siloed chaos
Centralised intel
Game changer

Example Enriched Contacts

BBC Radio 1
National Radio · Multiple Shows
Various
All genres
Spotify Editorial
Playlisting · Multiple Playlists
4-week lead
All genres
Regional Radio
Local Radio · 40+ Stations
Various
Pop, Dance

Audio Intel provides: Submission guidelines, pitch timing, genre preferences, contact history, response rates, and current activity status for every contact.

"

We were spending a day per week just keeping our contact list current. Audio Intel turned that into a 20-minute weekly task.

Dan McCarthy
Founder, Liberty Music PR

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